Q: What marketing services do you provide?
Answer: Everything from Direct Marketing to E-mail Marketing. Please check our Marketing Services page for more information.
Q: What industries do you work with?
Answer: We currently work with every industry that approaches us for our services. Our staff have experience in a variety of industries making us able to handle any industry that wants to utilize our services.
Q: Are your services available a la carte or do I have to use them all?
Answer: Our services are integrated, yet each service can be delivered as a stand-alone offering.
Q: What kind of Internet related services do you provide?
Answer:We provide many Internet related services as we work in tandem with our publishing and graphic design departments to create result-driven marketing campaigns. We can offer everything from e-newsletter creation to blogging assistance.
Q: Do you compete against design fims?
Answer: Rarely. Mainly because we have an inhouse design firm and because we can also work in tandem with our clients graphic design firm.
Q: Remind me again what you do?
Answer: We specialize in Identity. We build marketing campaigns that make you stand out from the competition. We design marketing campaigns that market your company, your product, your book, whatever it is that you need marketing. Marketing is the key to your success and we understand that. We create marketing campaigns that make you successful.
Q:Do I have to pay for my marketing services before they begin?
Answer: Yes. We require a depost of at least 50% of your quoted price before we begin. Once we begin, you will not be given any materials until your balance has been paid in full. We've made it easy for you to pay us right online by clicking on our Paypal page.
Q: What is a brand?
Answer: In a nutshell, a brand is a promised, based on a set of values. Components such as logos, slogans, campaigns and promotional materials are manifestations of your promise-one that is true to who you are as an author or instititution and unique when compared to your competition,
Q: How are marketing campaigns created?
Answer: With patience, faith and trust in the right people. A good marketing plan doesn't just happen but it takes time. We first develop a plan, then we manage its implementation.
Q: What is a brand promise?
Answer: A brand promise is your commitment ot the recipient, with the purpose of making the person feel important and confident in your services. Its just a simple, short statement with a promise of what you will do, such as I will treat you like family.
Q: What is a hook phrase?
Answer: A hook phrase is a specific call to action. The purpose of the phrase is to tell the recipient what it is you want them to do, and usually starts with words such as "call me" or "contact me".
Q: What is a catch phrase?
Answer: A catch phrase is similiar to a slogan which becomes synonymous with your company name. The purpose of the name is to help people easily remember you and your name.
Q: What is Internet Marketing?
Answer: Internet marketing refers to the range of activities that a business conducts in the Cyber world to promote its product or services, with the goal of generating sales and inquiries for the company. It is much more than search engine optimization, email marketing, and a good-looking website, but these are all areas that are included in a well-established internet marketing plan.
Q: Will an initial meeting with ZLS cost me anything?
Answer: No. Initial meetings are free; once a brief, strategy and terms have been agreed upon and we start work, our time is then chargeable.
Q: Is marketing expensive?
Answer: Not when you compare it to the cost of not marketing your business at all. Many companies make the mistake of spending money on design but not marketing. There is no sense of spending hundreds and thousands of dollars on the design of your business when no one knows you exist. If you don't spend money on marketing and getting your name out there, then you can't draw business in. No business means company debt!
Q: What if I think I don't need to market my business?
Answer: Sadly, this is a mistake that most small businesses and freelancers make. Marketing is not brain surgery. Marketing is a practical, creative and realistic discipline which can be tailored to meet the needs of your business. Marketing your business from the beginning in a planned and disciplined way is th emost cost-effective method to grow your business and realize its potential.